Product Marketing Director

Job Description

    • Own and lead all business aspects relating to the assigned products
    • Establish the vision and strategic plan for the assigned product segment
    • Coordinating activities in a multi-functional organization; including marketing, sales, operations, engineering, and services teams, while ensuring compliance with quality systems and regulatory requirements
    • Ensure customer focus by communicating and building rapport with customers (“average” and KOL’s) as required and ensuring the “voice of the customer” is reflected in all work processes
    • Define and lead appropriate market segmentation and positioning strategies for the assigned product segment in each one of the geographical regions we operate in
    • Drive the product portfolio to meet the needs of the market - responsible for strategy and execution of the product roadmaps and New Product Introductions (NPI)
    • Develop Value Proposition for Established as well as Emerging geographies for the assigned product segment
    • Works closely with commercial and regional marketing team to develop go-to-market programs
    • Develop, execute, and motivate others on strategies, tactics, measurements, and operating mechanisms to deliver business results
    • Support Regional Sales and establish product pricing and positioning strategies
    • Lead pricing analysis and implementation for product group/region
    • Understand and utilize to identify market trends


  • Degree in Engineering, Marketing, Business Administration
  • MBA from a leading institution - great advantage
  • 3-6 years of hands-on experience in product marketing and product development in the field of medical devices and/or biotech – a must
  • Marketing expertise
  • Healthcare product/industry/technical acumen  - a must
  • Proven ability to work globally; willingness to travel at least 30% of the time
  • Excellent command of MS Office (Word; Excel; PowerPoint; Outlook)
  • Native English speaker - preferred. Additional languages would be considered an advantage
  • Superb presentations skills (in English)
  • Proven ability to influence and negotiate internally and externally
  • Star qualities - fast learner and adapter;
  • Leadership skills to lead or collaborate in matrix teams and shape/lead growth vision and marketing strategy
  • Innovation - develop new ideas through collaboration and execute on creative ideas
  • Team oriented - ability to motivate and work well with diverse, cross-functional and international team


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Surgical BU
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Lumenis is a world leader in laser- and light-based technologies for medical and aesthetic applications. Ever since introducing the first medical laser system in the world nearly 45 years ago, Lumenis has been at the forefront of technological innovation and market leadership in its segment. Today, Lumenis offers a wide range of products, an unparalleled technical support system, the largest global installed-base of medical laser products and one of the largest investments in research and development in the industry. Lumenis has installed more than 60,000 medical systems in doctors’ offices, clinics and operating rooms in more than 75 countries around the world. The company has over 100 FDA clearances; more than 250 registered patents & patent applications; and a team of more than 1000 employees that work in synergy worldwide. Further, Lumenis is a truly an international organization, with direct business offices in strategic locations around the world, including the United States, UK, Germany, Italy, Israel, China, Hong Kong, India, Japan and Australia. Lumenis Ltd. Is located in Yokneam, and includes 350 people (HQ functions, Products, Operations, Regulation, etc.).

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