Melbourne, Australia – Lumenis Ltd., the world's largest medical laser company developing, manufacturing and distributing a broad range of medical lasers and sophisticated energy delivery equipment for surgical, aesthetic and ophthalmic applications, announces the opening of Lumenis’ Direct Sales and Service Center in Australia to serve the medical aesthetic market in Australia and New Zealand.

The Asia Pacific region has become an increasingly important market for Lumenis with active direct sales in China, Hong Kong and Japan.  With the opening of the Lumenis office in Melbourne, Victoria, dermatologists, plastic surgeons and other aesthetics customers in Australia and New Zealand will now be able to enjoy improved support for sales and service activities direct by Lumenis certified and trained sales and service staff.

“For the first time, Lumenis customers in the region will be supported and represented directly by Lumenis.  This is an important milestone for the Australian and New Zealand markets and represents our commitment to the market and recognition of the importance of this region to Lumenis,” said Qiying Zhai, President of Lumenis APAC. “Mr. Brad Oliver has been chosen to head the Lumenis Australia office following his success as regional manager for Lumenis, Inc. in the Western United States.”

“I am excited for this opportunity to support our customers and to help develop the Lumenis brand presence in Australia and New Zealand,” said Brad Oliver, Country Manager Australia. “We have new technologies, support services and an experienced customer service team in place, which will surely enhance our customers’ experience.”
 
For more information, contact Lumenis Australia or visit www.lumenis.com.au.

About Lumenis
Lumenis, the world's largest medical laser company, is a global developer, manufacturer and distributor of laser and light-based devices for surgical, aesthetic and ophthalmic applications, with more than 900 employees worldwide. Lumenis has 265 registered patents, over 260 FDA clearances, an installed base of over 80,000 systems and a presence in over 80 countries. Lumenis endeavors to bring the finest state of the art technology products to the market, fulfilling the highest standards of excellence, quality and reliability, delivering premium value and service to its customers. The name Lumenis is derived from the Latin words meaning ”Light of Life” highlighting the light - the basis of our technologies - used to enhance life. For more information about Lumenis and its products, please visit: www.lumenis.com.

For further information contact:
Julie Shafiki
Director, Global Marketing Communications
+972-4-959-9113
e-mail: julie.shafiki@lumenis.com

Lumenis® and the Lumenis logo are trademarks or registered trademarks of Lumenis.